The American Society of Perfumers Announces
Honorees from its 2008
Perfumers’ Choice Awards

November 12, 2008 (New York) – The ballots have been tallied and the consensus is in --
the 2008 Perfumers Choice Awards held November 11th treated a full turnout
of Fragrance industry insiders to an evening filled with  excellent fare and entertainment.

Hosted by the American Society of Perfumers, Inc. at Tribeca Rooftop in
New York City, this annual acknowledges outstanding individuals, consumer
products, and corporations in the US fragrance industry, with the winners
chosen by their peers. Sponsors for the 2008 awards included: International
Flavors & Fragrances, Givaudan, Bath and Body Works, and Coty.

The evening’s fragrance winners included:

In the category of Best Fine Fragrance, Women's Classic: Beautiful (Estee Lauder, IFF);
Best Fine Fragrance, Men's Classic: Fahrenheit (LVMH, Symrise); Fine Fragrance,
Women's Contemporary: Euphoria (Coty,
IFF); Fine Fragrance, Men's Contemporary: Polo Double Black (Ralph Lauren, 
Givaudan); Best Baby/Children Fragrance: Johnson & Johnson Bedtime Bath
(Johnson & Johnson, Givaudan); and Best Eco-Friendly/Natural Fragrances:
Pure & Natural Pomegranate & Grapefruit Body Wash (Dial Corporation, Symrise).

Beauty-care fragrance honorees were:

In the category of Best Hair Care Fragrance, Mass: Pantene Pro V Expressions
(Procter & Gamble Fragrance Team); Best Hair Care Fragrance, Specialty: Botanical
Daily Shampoo (Alba Botanica, Creative Concepts); Best Bath and Shower Fragrance,
Mass: Axe Recovery Shower Gel (Unilever, IFF); Best Bath and Shower Fragrance,
Specialty: Dancing Waters Shower Gel (Bath and Body Works, Givaudan); Best Body
Care Fragrance, Women's: Secret Clinical Light & Fresh Scent (Procter & Gamble
Fragrance Team); Best Body Care Fragrance, Men's: Old Spice After Hours Deodorant
(Procter & Gamble Team Fragrance Team); Best Body and Face Lotion Fragrance,
Mass: Neutrogena Oil Free Pink Facial (Neutrogena, Symrise); Best Body and Face Lotion Specialty: Velvet Tuberose (Bath and Body Works, Givaudan); and Best Sunscreen/Self Tanner Fragrance: AVEENO Protection Sunblock Lotion "Continuous Protection" (Johnson & Johnson, Symrise).


Award-winning household fragrances included:

In the category of Best Laundry Fabric Care Fragrance: Downy Simple Pleasures Lavender and Vanilla (Procter & Gamble Fragrance Team); Best Laundry Detergent Fragrance: Ultra Tide with Febreze Meadows & Rain (Procter & Gamble Fragrance Team); Best Household Cleaner Fragrance: Ultra Concentrated Dawn with Orange Eraser Fresh Orange (Procter & Gamble Team); Best Air Care Fragrance, Mass: Febreze NOTICEABLES Morning Walk and Cleansing Rain (Procter & Gamble Team); Best Air Care Fragrance, Specialty: Lemon Verbena AirEssence (Agraria
Creative Concepts); Best Candle Fragrance, Mass: Juicy Nectarine (Bath and Body Works, Givaudan); Best Candle Fragrance, Specialty: Henri Bendel Fig (Henri Bendel, IFF); Best Challenge/Base Fragrance: Cascade Complete All in One (Procter and Gamble Fragrance Team); Best Fragrance Line Extension, Mass: The Herbal Essence Series (Procter & Gamble Fragrance Team); and Best Fragrance Line Extension, Specialty: Bond No.9 Series (Bond No. 9).





























The evening also marked the debut of actor Tony Sirico's new men’s fragrance in collaboration with International Flavor & Fragrances, "PAOLO per uomo." Entertainment for the evening was supplied by STRING ANGELS, a trio of talented young female performers on pink electric violins who create unique variations on selections ranging from classical music to classic rock anthems.

The American Society of Perfumers (ASP) is a nationally recognized not-for-profit organization, founded in 1947, with a current membership of approximately 300 qualified perfumers. The ASP fosters the art and science of perfumery in the US while promoting professional exchange and a high standard of professional conduct within the fragrance industry. For more information about ASP, go to www.perfumers.org.


The American Society of Perfumers
2008 Perfumers Choice Awards Winners Announced


Best Fine Fragrance Women's Classic
Beautiful
Estee Lauder
IFF

Best Fine Fragrance Men's Classic
Fahrenheit
LVMH
Symrise

Fine Fragrance Women's Contemporary
Euphoria
Coty
IFF

Fine Fragrance Men's Contemporary
Polo Double Black
Ralph Lauren
Givaudan

Best Baby/Children Fragrance
Johnson & Johnson Bedtime Bath
Johnson & Johnson  
Givaudan

Best Eco-Friendly/Natural Fragrances
Pure & Natural Pomegranate & Grapefruit
Body Wash
Dial Corporation
Symrise

Best Hair Care Fragrance Mass
Pantene Pro V Expressions  
Procter & Gamble Fragrance Team

Best Hair Care Fragrance Specialty
Botanical Daily Shampoo
Alba Botanica
Creative Concepts

Best Bath and Shower Fragrance Mass
Axe Recovery Shower Gel
Unilever
IFF

Best Bath and Shower Fragrance Specialty
Dancing Waters Shower Gel
Bath and Body Works
Givaudan

Best Body Care Fragrance Women's
Secret Clinical Light & Fresh Scent
Procter & Gamble Fragrance Team

Best Body Care Fragrance Men's
Old Spice After Hours Deodorant
Procter & Gamble Team Fragrance Team

Best Body and Face Lotion Fragrance Mass
Neutrogena Oil Free Pink Facial
Neutrogena
Symrise

Best Body and Face Lotion Specialty
Velvet Tuberose
Bath and Body Works
Givaudan

Best Sunscreen/Self Tanner Fragrance
AVEENO Protection Sunblock Lotion "Continuous Protection"
Johnson & Johnson
Symrise

Best Laundry Fabric Care Fragrance
Downy Simple Pleasures Lavender and Vanilla
Procter & Gamble Fragrance Team

Best Laundry Detergent Fragrance
Ultra Tide with Febreze Meadows & Rain
Procter & Gamble Fragrance Team  

Best Household Cleaner Fragrance
Ultra Concentrated Dawn with Orange Eraser Fresh Orange
Procter & Gamble Team

Best Air Care Fragrance Mass
Febreze NOTICEABLES Morning Walk and Cleansing Rain
Procter & Gamble Team

Best Air Care Fragrance Specialty
Lemon Verbena AirEssence
Agraria
Creative Concepts

Best Candle Fragrance Mass
Juicy Nectarine
Bath and Body Works
Givaudan

Best Candle Fragrance Specialty
Henri Bendel Fig
Henri Bendel
IFF

Best Challenge Base Fragrance
Cascade Complete All in One
Procter and Gamble Fragrance Team

Best Fragrance Line Extension Mass
The Herbal Essence Series
Procter & Gamble Fragrance Team

Best Fragrance Line Extension Specialty
Bond No.9 Series
Bond No. 9


The American Society of Perfumers is a nationally recognized not-for-profit organization, founded in 1947, with a current membership of approximately 300 qualified perfumers. The ASP fosters the art and science of perfumery in the US while promoting professional exchange and a high standard of professional conduct within the fragrance industry. For more information about ASP, go to www.perfumers.org.



Jerry Caiazzo (IFF), Mara Dumski (IFF) , Tony Sirico, Donna Sullivan (AD Fragrances), Laurent Le Guernec (IFF)
Zerlina DuBois (P&G) , MARVEL FIELDS (TAKASAGO & President of ASP), STACY HERTENSTEIN (P&G)
Cos Policastro (Givaudan), Adriana Medina (Givaudan), Camille McDondald (BBW/Limited Brands)