Parlux Fragrances, Inc. Signs Marc Ecko Enterprises
World renowned lifestyle brand founder Marc Ecko to launch first fragrance
New York, November 10, 2008 - Parlux Fragrances, Inc. announced today the signing of a worldwide licensing agreement with Marc Ecko Enterprises to develop and market a line of prestige fragrances for men and women.
In the early 1990s, Marc Ecko launched a clothing line with six T-shirt designs and a can of spray paint. Fast-forward 15 years and Marc Ecko Enterprises includes a dozen lines of clothing and accessories including *ecko unltd., featuring the iconic Rhino logo, eckored, Marc Ecko Cut & Sew, Zoo York, along with Complex magazine, Complex.com and a videogame and multimedia division, Marc Ecko Entertainment. All told, global retail sales came to more than $1.5 billion last year. According to Marc Ecko, Founder and Chief Creative Officer, Marc Ecko Enterprises, “I believe in getting out of the comfort zone so to that end I am excited to partner with Parlux to introduce my first fragrance. I can’t tell you yet what it WILL be – but it won’t be conventional. With the know-how Parlux delivers and my vision, I look forward to a fragrance unlike anything you’ve ever experienced before.”
As proven by his multiple successes with his clothing lines, art, media holdings, gaming, and philanthropic endeavors, Marc Ecko truly represents the American dream. Whether it’s the Rhino or Marc himself, the brand and the man have firmly established themselves as icons of popular culture. Both are consistently front and center in the media.
New York, May 29, 2008 - Parlux Fragrances, Inc. announced today the signing of a global licensing agreement to launch the first fragrance from pop culture icon, Queen Latifah.
The fragrance, the first from this charismatic and curvaceous award-winning rapper, actress and singer will debut Fall 2009, in the US, with an international roll-out shortly thereafter. According to Queen Latifah, “For me, beauty really does start on the inside. It's like a state of mind, a state of love if you will. So I see fragrance as just a natural expression of this state of love: scent expresses a woman’s confidence and sensuality, it’s how she embraces her body, her mind and her strength.”
“Queen Latifah exudes a radiant confidence and inimitable style,” Neil Katz, Chairman and CEO of Parlux Fragrances, Inc. observes. “Individuals of all ages and races connect with her compelling charisma and her compassion. Every woman is a Queen in Latifah’s world. With that sense of empowerment in mind, the fragrance we will create together is, naturally, going to express not simply beauty and sensuality but inner strength and an exuberant sense of confidence.”
About Queen Latifah
Queen Latifah's work in music, film and television has earned her a Golden Globe http://en.wikipedia.org/wiki/Golden_Globe award , Grammy Award http://en.wikipedia.org/wiki/Grammy_Award, five additional Grammy nominations, two Screen Actors Guild Awards http://en.wikipedia.org/wiki/Screen Actors Guild Award, an Emmy Award http://en.wikipedia.org/wiki/Emmy_Award nomination and an Academy Award http://en.wikipedia.org/wiki/Academy_Award nomination (for Chicago).
Named one of People Magazine’s Most Beautiful People in May 2008, she strives to empower women and instill knowledge and confidence with every opportunity. Transcending the “urban” label, Latifah has a passionate following that crosses race, age and gender boundaries. The top Renaissance woman in the entertainment industry, she has been honored with a star on the Hollywood Walk of Fame, a first for a hip hop artist now turned award-winning actress and singer.
Parlux Fragrances, Inc. Signs Queen Latifah
Award-Winning, Celebrated Pop Culture Icon –
Singer, Actress, Rapper, Mogul to launch first fragrance in 2009
Neil Katz, Chairman and CEO of Parlux Fragrances, Inc. observes, “Marc Ecko is the global leader in youth culture. His hip lifestyle brand is remarkably exciting and always innovative. With the Marc Ecko addition to our fragrance portfolio, Parlux Fragrances, Inc. will target yet another consumer group. We see Marc Ecko’s appeal as worldwide and a key part of our strategic plan. We believe Parlux is setting in motion dynamic initiatives by introducing brands that will appeal to a diverse and broad audience of consumers.”
About Marc Ecko Enterprises
In recognition of his achievements, Marc has been honored with a 2006 MTV Video Music Award for “Best Videogame Soundtrack”, and is frequently included in such lists as Details magazine’s “Most Powerful Men Under 40,” Stuff magazine’s “Style Icons” list, on top of DNR’s power list, and New York Magazine’s list of the City’s “Influentials.”
Since its creation in 1993, the group of companies that comprise Marc Ecko Enterprises has grown to include:*ecko unltd, eckored, *ecko unltd. kids, as well as outerwear, footwear, watches, bags, and more. Marc Ecko Enterprises also includes Marc Ecko “Cut & Sew” (a contemporary menswear line launched fall 2004); Zoo York® (a line of action sports-inspired clothing and accessories); and Avirex® (a mid-tier brand launched spring 2005); GUnit (a collaboration with the artist 50 Cent); and Marc Ecko Entertainment, a full-service production company, with a focus on interactive entertainment and videogames. Complex Media LLC, the publishing and new media division of Marc Ecko Enterprises, is the leading provider of music, style and lifestyle content dedicated to emerging trends for young men. The company launched in 2002 with Complex magazine, a men’s style guide and lifestyle publication with a circulation of 340,000, and launched the Complex Media Network in August 2007.
