ESTÉE LAUDER INTRODUCES
BRONZE GODDESS

Nothing says summer has arrived more than skin that glimmers with a warm, sun-kissed glow.
This summer, whether your plans include a trip to a French Polynesian island or some other
supreme summer destination, instantly transport yourself to a place of honeyed skin and sultry
summer days with a new collection of pure summer beauty from Estée Lauder.

Estée Lauder’s Bronze Goddess Color Collection returns for Summer 2009 with new bronzekissed colors for lips, face and nails that shimmer with summer heat and capture the beauty of sun-drenched beaches, playful laughter, long golden days and soft sultry nights.
Making every woman look and feel divine, the Bronze Goddess Color Collection artfully
combines naturally warm bronzed skin with vivid accents in new, sun-kissed colors of coral and
rose. Eyes are lined in bright water colors and dusted with a soft shimmer, while lips and nails
glisten in golden nude tones, for a look that is seductive, sultry and purely divine.

For Face:

Summer skin calls for softly shimmering warm bronzed color. Create the look without the sun’s
damaging rays with an array of bronzing products that deliver a warm, honey glow to skin.


NEW Bronze Goddess SunBlush Illuminator

Add a flush of summer radiance to cheeks with Estée Lauder’s new, limited edition Bronze
Goddess SunBlush Illuminator. This multi-colored, shimmering blush/highlighter enhances
summer skin’s bronzed complexion and adds a perfectly warmed, naturally sun-kissed glow to
cheeks. The silky, lightweight formula provides smooth, buildable coverage that won’t streak or
settle into pores and is easy to apply and blend for a smooth and even finish every time.
Perfect for all skin types, the Bronze Goddess SunBlush Illuminator can be applied over your
favorite Estēe Lauder bronzer or worn alone. The Bronze Goddess SunBlush Illuminator
comes packaged in a new Signature round compact with a pearlized glow and features the
Bronze Goddess “sunburst” design, making it the perfect complement to summer’s fun, flirty
handbags for a radiant, on-the-go touch up.

Bronze Goddess Soft Matte Bronzer, Soft Duo Bronzer and Soft Shimmer Bronzer
For an all over healthy glow year-round, this silky, luxurious powder is perfect for virtually any
skin tone. Available in Soft Matte Bronzer, Soft Duo Bronzer and Soft Shimmer Bronzer, the
streak free Bronze Goddess pressed powders are ideal for enhancing skin tone or a natural
tan.

Soft Matte Bronzer is perfect for an understated bronzed finish, a natural look for everyday.
Soft Duo Bronzer, available in Amber Bronze Medium and Amber Bronze Rich, allows
you to customize your look from medium to dark bronzed color for the perfect contoured
tanned look.

Soft Shimmer Bronzer gives skin an illuminated shimmering golden glow.  Encased in a beautiful extra large compact with a new Bronze Goddess “sunburst” design, each
bronzer features specially contoured brush that has been designed specifically for the Bronze
Goddess formula to enable a perfect, even application every time.

Bronze Goddess Luminous Liquid Bronzer
Also returning in Summer 2009 is Bronze Goddess Luminous Liquid Bronzer, a sheer, liquid
bronzer with subtle shimmer that delivers a radiant, sun-kissed finish to face, shoulders and
décolletage. Packaged in a clear, glass bottle to showcase the formula’s luminosity, Bronze
Goddess Luminous Liquid Bronzer adds the perfect hint of color for a naturally glowing look
that is humidity and perspiration resistant and lasts throughout the day.

The soft, smooth, weightless texture of the liquid bronzer comes from the soft silk complex in
the bronzer, which includes an exclusive blend of silicone elastomers and silky micro fine
powder to optimize blendability. This unique complex also helps to minimize the appearance of
pores and fine lines, leaving skin looking naturally radiant, smooth and even.

For Eyes:
Illuminating eyes with seductive shimmer, the new, limited edition Bronze Goddess Sand &
Sea EyeShadow Palette is a luxurious eyeshadow palette filled with Pure Color Eyeshadows
in six sultry summer shades to perfectly complement your Bronze Goddess glow. Pair cool, sea
shades of Turquoise and Aqua with warmer, sand tones of Bronze Cube, Gold Nugget, Tea
Biscuit and Ginger Drop for instant allure. Packaged in a faux leather bronze compact,
embossed with the iconic Bronze Goddess “sunburst” logo, the Bronze Goddess Sand & Sea
EyeShadow Palette includes a large mirror and a double ended applicator – one side with a
foam tip and the other with a brush applicator - for an easy, on-the-go application.
To complete your seductive summer eye look, line eyes with Estée Lauder’s new, limited
edition Duo Tone Eye Pencil. This convenient, double ended wood clench pencil with gold
caps features two shades in one liner, bringing instant versatility to your divine summer look.
The pencil’s bright water hues of Aqua and Teal shine with a soft metallic finish that
compliments the eyeshadow palette. Ophthalmologist and dermatologist tested, the Duo Tone
Eye Pencil glides on smoothly and blends with ease.

For Lips:
For lips that softly glisten in natural nude tones, apply Pure Color Lipstick in new, limited
edition Golden Goddess. Then, highlight lips with High Gloss in new, limited edition sunkissed
shades of Golden Goddess, Coral Goddess and Rose Goddess.

For more impact and a sheer pop of color, drench lips with Estée Lauder’s Pure Color Gloss
Stick in shades of Orange Poppy and Pop Pink. With a comfortable, glossy texture, Pure
Color Gloss leaves lips smoother and more supple with continued use over time.

For Nails:
Complete the Bronze Goddess look by applying Pure Color Nail Lacquer in new, limited
edition Golden Goddess to nails for a perfectly polished impression that softly compliments
glowing golden skin.

All desire. All heat. All woman. The colors of Bronze Goddess make every woman look and feel
divine. Estée Lauder’s Bronze Goddess Color Collection will be available beginning March 2009
at Estée Lauder counters nationwide and on www.esteelauder.com.

The Bronze Goddess Color Collection Suggested Retail Prices:
Bronze Goddess Soft Matte Bronzer $30.00
Bronze Goddess Soft Shimmer Bronzer $30.00
Bronze Goddess Soft Duo Bronzer $31.00
Pure Color Gloss Stick in Orange Poppy and Pop Pink $18.50

Limited Edition Items:
Bronze Goddess Luminous Liquid Bronzer $28.50
NEW Bronze Goddess SunBlush Illuminator $32.00
NEW Bronze Goddess Sand & Sea EyeShadow Palette $40.00
NEW Duo Tone Eye Pencil $18.50
Pure Color Lipstick in NEW Golden Goddess $18.50
High Gloss in NEW Golden Goddess, Coral Goddess
and Rose Goddess $17.00
Pure Color Nail Lacquer in NEW Golden Goddess $18.00

ESTÉE LAUDER
BRONZE GODDESS FRAGRANCE COLLECTION
The eternal summer fragrance….

Just in time for the sultry summer months, Estée Lauder brings you the latest edition of its popular seasonal
franchise, Bronze Goddess, and reintroduces for a limited time only its intoxicating fragrance of the same name.
An Intoxicatingly Sexy, Feminine Fragrance for Summer:

Experience the seductive scent of summer in a luscious fragrance that makes every woman feel divine. Inspired
by a luxuriant tropical beach under the constant heat of the sun, the Bronze Goddess fragrance is built around a
creamy heart of golden Amber that emanates pure summer. The sensuous heat of the sun.

The core of this Radiant Amber scent exudes smooth sensuality. The creaminess of Coconut Milk,
Sandalwood and Vanilla unwinds with silky warmth. The exotic combination of Vetiver and Myrrh deepens the
sexiness with its embrace.  The silky softness of warm sand Velvety smooth Amber, with its warm, mysterious scent, glows at the center, pulsing the uninhibited spirit of summer’s sultry heat through the fragrance. The vibrancy of bright, zesty elements infuses the fragrance with sun-drenched lightness. Juicy Mandarin, Sicilian Bergamot and Lemon blend with Pulpy Orange for a mouthwatering sensation. The radiance of bronzed skin.

An intoxicating blend of milky flowers adds to the creaminess of the Amber signature. Luscious Tiare Flower and
exotic Jasmine blend with the tenderness of Magnolia Petals for an indulgent floral effect. Orange Flower Buds add a glimpse of sunshine with lustrous floralcy, while fresh Lavender adds a breath of softness.

The Bronze Goddess fragrance collection features an indulgent Eau Fraiche Skinscent, complemented by a
silky Body Oil Spray and a luxurious Luminous Body Lotion, each of which can be worn alone or layered
together for an intoxicating sensory experience.

The Bronze Goddess Fragrance Collection will be available at Estée Lauder counters nationwide and on
www.esteelauder.com and beginning March 2009.

The Bronze Goddess Fragrance Collection Suggested Retail Prices:
Bronze Goddess Eau Fraiche 100ml $52.00
Bronze Goddess Body Oil 100ml $32.00
Bronze Goddess Luminous Body Lotion 200ml $32.00

Estée Lauder Introduces
Pure Color Gloss Stick
Rich Moisture, Gentle Shaping and Sumptuous Shine for Luscious Lips.

A gloss revolution is taking shape. Now you can get intense shine, constant conditioning and
fabulously fuller lips in one super slim lip gloss stick. Introducing Estée Lauder’s new Pure Color
Gloss Stick – a distinctive new solid gloss stick that provides an ultra-creamy, irresistibly luscious
way to condition, gently plump and add shine to your lips.

Pure Color Gloss Stick’s unique 3D Optic Pearl Technology and microfine reflective pearl
cocktail delivers full volume appearance to lips so lips appear fuller and sexier. Adding to the lip
enhancing benefit of the creamy base is a comfortable signature plumping ingredient, Maxi-Lip,
that with continued use prolongs the appearance of fullness and delivers added moisture to lips.
With a rich formula that melts onto lips, Pure Color Gloss Stick comes in a variety of flattering
shades that deliver softly sheer pearlescent coverage and a wet, glossy shine to lips.

UNIQUE INGREDIENTS

Pure Color Gloss Stick’s lusciously creamy, conditioning formula includes a cocktail of two
unique pearl ingredients that add dimension and shine to lips, creating the appearance of an
amplified mouth.

Estée Lauder’s 3D Optic Pearl Technology delivers a full volume appearance to lips with
outstanding shine. While typical gloss formulas use two-dimensional flat pearls, these octagonally
cut pearls provide the maximum amount of light reflectivity, making lips appear fuller.
Working in tandem with 3D optic pearl technology is a second microfine reflective pearl, which
promotes an almost glass-like effect of glossy, wet shine. In addition, a buttery-based signature
ingredient, Maxi-Lip, has been incorporated into the formula to promote long-term moisturization
and plumping. With continued use over time, lips have a sustained fullness, while looking and
feeling softer, smoother and less lined. The result is pure prismatic volume!

Packaged in a trimline slim lipstick package with an elongated color drop, Pure Color Gloss Stick
provides easy and controllable application and enhanced portability and is available in twelve
beautifully flattering shades.

Pink – Berry: Honey Pink, Berry Pink, Pink Sorbet and Pop Pink
Mauve – Plum: Golden Violet, Deep Lilac and Wild Plum
Nude – Brown: Nude Almond and Brown Sugar
Coral – Red: Summer Melon, Orange Poppy and Pomegranate Kiss
Create luscious lips instantly with Estée Lauder’s new Pure Color Gloss Stick.

Available March 2009 at Estée Lauder counters nationwide and on www.esteelauder.com.

Suggested retail price for Pure Color Gloss Stick is $18.50.
ESTÉE LAUDER
INTRODUCES BRONZE GODDESS SKINCARE COLLECTION

A sexy new Sun Collection that delivers high performance with seductive textures and an irresistible scent Since the beginning of time, the sun has been worshipped as a seductive and celestial life-giving force. The sun’s illuminating rays nourish life and improve our health and wellbeing. Considered the ultimate feminine goddess, the sun has always been a divine force in every woman’s life. 

Today, women continue to seek the healthy glow of sun-kissed skin. Whether natural or otherwise, radiant skin makes a woman feel sensual and seductive. Inspired by the power of the sun, Estée Lauder introduces a NEW collection of super sexy, luxurious, skin-seducing sun products for face and body. The new Bronze Goddess Skincare Collection includes a high protection face sunscreen which provides Estée Lauder’s most advanced UVA/UVB protection and three radiant self-tanners.

Each product in the Bronze Goddess Skincare Collection is infused with a warm, alluring fragrance that surrounds you with sun-drenched notes of Amber and Coconut Cream. Additional sensuous notes of Vetiver, Myrrh and Sandalwood, all add to the allure of the fragrance and enhance the
experience.

The entire collection also features a sensual and most pampering of textures. Estée Lauder’s exclusive Abricot Nectar includes a combination of apricot fruit extract and coconut oil to help leave skin looking healthy and feeling nourished.

Estée Lauder’s NEW Bronze Goddess Skincare Collection offers a unique combination of benefits; healthy radiance, sensual textures, a seductive scent and high performance, all help to unleash your inner goddess.

BRONZE GODDESS SUN INDULGENCE LOTION FOR FACE SPF 30
Now sun worshippers can develop a natural tan while helping protect against damage from the sun’s assaults. Estée Lauder Bronze Goddess Sun Indulgence Lotion for Face SPF 30 offers the brand’s best UVA and UVB protection while providing an indulgent, textural experience and sultry bronze look.  This new lotion offer Estée Lauder’s most technologically advanced broad-spectrum UVA/UVB protection to date. This superior range of products contain effective sunscreen ingredients, which work together to provide Estée Lauder’s most comprehensive broad spectrum protection for the skin.

Additionally, the lotion includes a “Solar Screen Oil Armor” containing ingredients such as Macadamia Seed Oil and Kukui Seed Oil, to create an environmental defense technology for enhanced skin protection.  The Bronze Goddess Sun Indulgence Lotion for Face SPF 30 ensures enhanced UVA/UVB protection while delivering immediate nourishing and conditioning benefits to the skin. This silky-rich sunscreen goes on smoothly, and sensuously, imparting an instant radiance and exotic beachy scent.  The result is skin that looks cared for and pampered, and feels and looks healthy.

BRONZE GODDESS GOLDEN PERFECTION SELF TANNERS
Tanned, bronze skin looks sexy, desirable and radiates irresistible femininity. The Bronze Goddess Golden Perfection Self Tanners for Face and Body are a collection of three self-tanners with decadent textures --- lotion and milk to a tinted gelée --- to indulge skin with a natural healthy glow.  Each formula features a warm, golden tone and includes ingredients such as Amber Powder and Mica to give skin an immediate radiance. Upon application of each and every formula, skin develops a streak-free, natural looking golden color that develops into a rich medium color beginning in under one hour. Multiple applications will result in a deeper looking tan.  Golden Perfection Self-Tanning Lotion for Face
Formulated especially for the face, this creamy, gentle lotion absorbs fully and quickly. It goes on smoothly leaving no sticky residual, developing into a beautiful, natural-looking tan.

Golden Perfection Self-Tanning Milk for Body .
A beautifully fluid, milky nectar that glides over skin and develops into a natural looking bronze tan. The milk absorbs easily and dries quickly leaving a radiant glow.
This silky-smooth, transfer-resistant, soft shimmer bronze gel glides refreshingly onto body skin. It immediately imparts a pearlescent splash of color and starts developing into a natural-looking tan within just one hour. 

The Bronze Goddess Collection arrives at Estée Lauder counters nationwide and on www.esteelauder.com beginning March 2009.

Suggested Retail Prices:
Sun Indulgence Lotion for Face SPF 30 $22.00
Golden Perfection Self-Tanning Lotion for Face $22.50
Golden Perfection Self-Tanning Milk for Body $26.50
Golden Perfection Tinted Self-Tanning Gelée for Body $28.50