“Great fragrances create a world of their own.”
-- Aerin Lauder
PRIVATE COLLECTION
AMBER YLANG YLANG
A Warm, Luminous and Intimate Fragrance Created by Aerin Lauder
In creating Private Collection Amber Ylang Ylang, the second fragrance in her Private Collection, Aerin Lauder drew inspiration from the luxurious simplicity of her own private world. The fragrance captures the essence of an enjoyable evening in a warm, inviting room filled with the luxurious textures of wood, velvet and cashmere in browns and golds.
“To me, a perfect evening is a private one, spent at home with family and friends,” said Aerin Lauder, Estēe Lauder Senior Vice President and Creative Director. “Private Collection Amber Ylang Ylang represents the relaxed intimacy and quiet comforts that we love to come home to at the end of the day.”
Rich with texture and surrounded by warmth, Private Collection Amber Ylang Ylang subtly evokes the legendary fragrances of the past yet invites you into an intimate, private world of today. From deep within this very modern, warm, luminous fragrance emerges a carefully crafted bouquet of Golden Amber, Ylang Ylang, Bulgarian Rose, Honey, Incense, Vanilla and Sandalwood.
Each element of the Private Collection Amber Ylang Ylang scent and packaging was selected by Aerin. The black and white advertising campaign featuring Aerin was created by Doug Lloyd of Lloyd & Co. and was photographed by Craig McDean.
The Private Collection Amber Ylang Ylang exclusive collection includes a luxurious Parfum Spray and a lighter, sophisticated Eau de Parfum Spray.
The Fragrance
This radiant fragrance was masterfully created using two of the rarest, most expensive ingredients in the perfumer’s palette. Built around the precious Ylang flower and iconic Amber, the fragrance is at once warm, inviting and radiant. The fragrance weaves through a journey of rich olfactive sensations, unfolding from light to deep, capturing the magical spirit of these prized notes.
At first breath, Private Collection Amber Ylang Ylang tantalizes with sparkle and allure. Evoking instant joy, Italian Bergamot provides its fresh, citrusy scent for brightness. Geranium Oil continues to uplift, with its green and rosy effects, while Ylang Absolute, the most intense and sensual grade of Ylang essence, offers the diffusive power of its captivatingly elegant and spicy floral note.
At the heart of the fragrance is a mosaic of voluptuous florals and spices that deliver intrigue and sophistication. The ultimate symbol of femininity - Bulgarian Rose Absolute is both luxurious and mysterious. The addition of Cinnamon SFE, for which premium Cinnamon Ceylon was extracted through SOFTACT® technology to obtain the most precise, natural rendition of the spice, imparts warm, soft sensuality. Finally, the rich, mysterious and spicy notes of precious Incense entice with the feeling of serenity and exotic indulgence.
The fragrance dries down with a luminous finish, illuminating the golden richness of Amber. Its smooth, creamy depth intertwines with the warmth of prized Sandalwood and luscious Vanilla Bean. The lasting effect celebrates the rich, the delectable and the divine.
The Packaging
“For me, there is nothing more inviting and warm than rich browns and gold - brown velvet couches, gold accents in lamps, tables, vases and frames,” said Aerin.
Reflecting Aerin’s aesthetic, the Private Collection Amber Ylang Ylang parfum cap is embellished with semi-precious stones of tiger eye, smokey quartz and red agate. The beautiful parfum cap glows with fire-like brilliance and captures the mood and textures of an enjoyable evening at home. Coupled with the golden hue of the fragrance, which was inspired by the soft glow of burning candlelight, the beautiful package is transformed into a rich, glistening jewel.
The golden Private Collection Amber Ylang Ylang Eau de Parfum cap was inspired by an exquisite hammered gold necklace and matching bracelet that Aerin received as a gift from her grandmother Estēe.
The outer carton with its white backdrop and golden foil cover conveys the fragrance’s understated luxury aesthetic and mirrors the artful elegance first seen in Private Collection Tuberose Gardenia.
The Collection
Private Collection Amber Ylang Ylang will be available in North America and internationally beginning November 2008. The collection is made up of:
Suggested Retail Prices
Parfum Spray, 1oz. $300.00
Eau De Parfum Spray, 1oz. $65.00
Eau de Parfum Spray, 2.5oz. $120.00
Private Collection Amber Ylang Ylang is available for purchase at www.esteelauder.com and specialty doors Saks Fifth Avenue, Neiman Marcus, Bloomingdales and Bergdorf Goodman.
ESTÉE LAUDER INTRODUCES
VINTAGE JEWELS
Vintage Glamour Combines with Seductive Style this Holiday Season
This holiday season create a look of unforgettable glamour and sophistication. Inspired by fashion’s of-the-moment opulent, seductive jewel tones, Estée Lauder introduces Vintage Jewels – a decadent color collection of quiet blacks illuminated by hints of rich Amethyst, Sapphire and Emerald gemstone hues.
The perfect complement to the season’s luxurious fabrics of silk and satin combined with lace, Estée Lauder’s Vintage Jewels collection completes the impression of aristocratic elegance as smoky eyes composed of the unexpected combination of almost blacks and modern brights are complemented by glowing cheeks and warm ruby lips.
Sheer Radiance for Face
Light up the room with a look of luminous radiance for face. Estée Lauder’s new, limited edition Shimmering Jewel Powder features a silky, lightweight formula that delivers a naturally beautiful, warm glow to skin.
Perfect for every skin tone, the multi-faceted, gem-inspired Shimmering Jewel Powder is packaged in a luxurious golden round compact and can be worn alone or over foundation. Apply to your face, décolletage or anywhere you want to add a touch of holiday glow.
Modern Jewel Tones & Almost Blacks for Seductive Eyes
This holiday season create sultry, seductive eyes that captivate by subtly illuminating quiet blacks with rich gemstone hues of Amethyst, Sapphire and Emerald. To get the look, pair Estée Lauder’s Signature Eyeshadow Duos in new, limited edition shades of Amethyst, Sapphire and Emerald with Estée Lauder’s new, limited edition, line-defining Smoked Eye Pencil in shades of Smoked Amethyst, Smoked Sapphire and Smoked Emerald.
Each luxurious Signature Eyeshadow Duo has a faceted gem-inspired design and two jewel-tone shades - one to highlight and one to create greater depth - for a truly festive holiday look. Each enticingly modern eye shadow duo is packaged in Estée Lauder’s Signature navy compact with a mirror and dual-ended applicators for worry-free application.
Whether it’s precise lining or a smoky look you want to create, the new, limited edition Smoked Eye Pencil reinvents line defining. Thanks to the use of color true pigments and pearls, this inventive eye pencil delivers intense color and a high shine pearl-like finish that is unlike any other liner. Perfect for all skin types, the Smoked Eye Pencil’s smoked pearl, moistureenriched formula is a blend of moisturizing oils such as jojoba, vitamin E and cottonseed, giving it a soft texture and allowing for a creamy, smooth and even application that won’t skip or tug. To complete the eye look, add daringly full, lavishly lifted lashes with Estée Lauder’s Sumptuous Mascara in Black.
Warm Rubys for Luscious Lips
No need for missile toe as lips are irresistible for the holidays with Estée Lauder’s Signature Hydra Lustre Lipstick in Rich Red and new, limited edition shades of Black Cherry and Ruby. This lusciously creamy formula glides on smoothly and easily, delivering hours of moisture a lustrous high-shine finish. Featuring a new, limited edition, beautifully faceted, jewel-shaped bullet, these warm ruby-hued lipsticks are both festive and the perfect complement to the season’s sultry eyes.
Finish your Vintage Jewels look with perfectly polished nails by applying Pure Color Nail Lacquer in jewel-inspired rich shades of Ruby, new Blackberry and new, limited edition Red Tango.
Vintage Jewels is available for a limited time at all Estée
Lauder counters and www.esteelauder.com.
Base Look for Face: Suggested Retail Price
New, Limited Edition Shimmering Jewel Powder $32.00
Sumptuous Mascara in Black $19.50
For the Amethyst Look:
New, Limited Edition Signature Eyeshadow Duo in Amethyst $25.00
New, Limited Edition Smoked Eye Pencil Smoked in Smoked
Amethyst $18.50
New, Limited Edition Signature Lipstick in Black Cherry $19.50
New Pure Color Nail Lacquer in Blackberry $18.00
For the Sapphire Look:
New, Limited Edition Signature Eyeshadow Duo in Sapphire $25.00
New, Limited Edition Smoked Eye Pencil Smoked in Sapphire $18.50
New, Limited Edition Signature Lipstick in Ruby $19.50
Pure Color Nail Lacquer in Ruby $18.00
For the Emerald Look:
New, Limited Edition Signature Eyeshadow Duo in Emerald $25.00
New, Limited Edition Smoked Eye Pencil Smoked in Emerald $18.50
Limited Edition Signature Lipstick in Rich Red $19.50
New, Limited Edition Pure Color Nail Lacquer in Red Tango $18.00
Estee Lauder’s Brightest Stars Featured on Newly Redesigned Website
Get to know our models – Gwyneth, Elizabeth, Carolyn and Hilary
Starting now, you can bring Estée Lauder’s iconic spokesmodels – Gwyneth Paltrow, Elizabeth Hurley, Carolyn Murphy and Hilary Rhoda – into your home! They are all featured on the new www.esteelauder.com website.
From personal profiles, their current beauty must-haves and behind-the-scenes images, take an inside look at each model from Estée Lauder advertising shoots. You can also learn exactly what makeup looks they are wearing in the ads and get tips on how to apply the products at home to replicate the look.
And with a new layout and enhanced features, such as interactive diagnostic tools, step-by-step instruction videos and helpful tips from the pros, Estée Lauder is taking the guesswork out of shopping online, making it easy for customers to find and purchase the right products to suit their unique needs, look and lifestyle.
Estée Lauder is bringing a new level of service and expertise to consumers’ fingertips. The newly redesigned website has been transformed to bring the exceptional service experience that consumers’ have come to expect at Estée Lauder’s counters to the web.
“These new online tools help us to provide the consumer with a seamless experience from the website to the counter,” said Elana Drell Szyfer, Senior Vice President, Global Marketing, Estée Lauder. “Many of our customers are now searching for product information or shopping online and these numbers continue to grow. We want to ensure that no matter where our customer chooses to shop for our products, she is able to get the information and support she needs to make the best choices.”
New features available on the Estée Lauder website include:
New Layout – New intuitive product groupings make it easier for consumers to find the products they are looking for, while detailed product information, enhanced product images and application/use tips help to simplify the product selection process.
Skincare Finder - Mrs. Estée Lauder often said “it is important to take care of your skin. It is the only one you’ll have.” Now with just a few quick clicks of the mouse, Estée Lauder has made finding an appropriate skincare regimen easy with its new Skincare Finder interactive diagnostic tool. Using a step-by-step series of questions to analyze individual skincare concerns, the Skincare Finder recommends a tailored skincare regimen to address those concerns. Additionally, customers can find links to expert tips for creating and maintaining great skin.
Foundation Finder - When it comes to shopping for makeup online, selecting the right foundation can sometimes be a challenge. The new, interactive iMatch™ Foundation Finder helps customers find their ideal match through a series of simple steps that assess their skin’s intensity, undertone and type, as well as individual coverage preference. Once the right shade is identified, the site also provides application tips from the pros, making it possible to achieve a flawless face every time.
Instructional Videos – Step-by-step instructional videos have been added to the site to help make it easy for customers to create different makeup looks for everyday. Estée Lauder beauty advisors educate viewers with tips and tricks for creating a flawless face, such as smoky eyes, sculpted cheeks, classic lips and more.
In addition to these useful tools, consumers can access Estée Lauder’s award-winning customer service via phone, e-mail or live chat, giving them the opportunity to communicate in real-time with an Estée Lauder beauty advisor for personalized service and recommendations – just as they would at any Estée Lauder Counter.
Experience the new www.esteelauder.com today!
Aerin Lauder
