CREED UNVEILS New Fragrance
SUBLIME VANILLE
FIRST IN A NEW
COLLECTION-WITHIN-THE-COLLECTION

A new, unprecedented collection of CREED fragrances called
Royal Exclusives launches in December with Sublime Vanille, an
investment-quality fragrance and object of art from master perfumer Olivier
CREED and his son, Erwin.  The first ornately carved, hand-blown glass
bottle of Sublime Vanille to arrive in the U.S. from Paris was presented to the head of Sotheby’s auction house as Mr. CREED’s gift.

In CREED’s 249 years, the Royal Exclusives are one of the most ambitious projects ever undertaken.  It’s a statement about the artistic value and heirloom quality of fragrance, bottling and collecting.  The Royal Exclusives are sure to be sought and safekept for decades and generations by CREED connoisseurs -- and those who wish to start their first fragrance collection with a true asset.

Sublime Vanille is hand made with vanilla-rich climbing orchids of Tahiti and heady Bourbon vanilla of South America.  Tonka bean, bergamot orange, Calabrian lemon and rare musk in the hands of Olivier CREED become a fragrance as richly reassuring as family tradition itself.

Sublime Vanille is also an art object.  Bottled in hand-blown Pochet glass etched with CREED’s famous crest, the fine fragrance is released with a gentle squeeze on a fabric pump, in perfumery’s classic tradition.  When not in use, the pump is easily removed and replaced with a multifaceted hand-cut glass stopper that turns bottle into sculpture.  For transport, the glass top is covered with white Italian leather, secured with a gold cord.  

CREED is the world’s only privately held luxury fragrance dynasty.  Founded in 1760 and passed from father to son since then, CREED has served more than 10 royal houses, heads of state, leading artists, business leaders and renowned athletes for 249 years.  CREED is based in Paris.

The first in a new CREED collection called Royal Exclusives, CREED Sublime Vanille is an investment-quality fragrance and object of art from master perfumer Olivier CREED and his son, Erwin.  The new collection is one of the most ambitious projects in CREED’s 249 years, a statement to the aesthetic world about the legacy, quality and collectability of fragrance as art.  The first signed bottle of Sublime Vanille to arrive in the U.S. from Paris was presented to the head of Sotheby’s auction house as Mr. CREED’s gift.

Exotic vanillas hand blended with light citrus and rare musk

Characteristics:Rich with fine vanilla, a most beloved fragrance element across all times, places and cultures: a truly enduring ingredient.  The packaging honors perfumery’s finest traditions, still practiced by CREED: hand-blown Pochet glass bottle etched with CREED’s crest, multi-faceted cut glass stopper that turns bottle into sculpture and gold-and-fabric pump for releasing scent.

Top note: Vanilla from climbing orchids of Tahiti, heady Bourbon vanilla of South America.

Middle note: Luscious Tonka bean for profound depth. 

Base note: A touch of bergamot orange for a citrus accent with a bracing dab of Calabrian lemon.  Rare musk.


Pricing:8.4 ounce flacon, $475.

Available: 
It debuts exclusively at Neiman Marcus
(1-800-937-9146) and Bergdorf Goodman (1-888-774-2424): 8.4 ounce collectors’ flacon, $475. 

December Exclusively at Neiman Marcus, 1-800-937-9146
Bergdorf Goodman, 1-888-774-2424

www.creedcollection.com