CINQUIÈME SENS OPENS AN OLFACTORY TRAINING CENTER IN NEW YORK !
For all people who love smelling fragrances, dreaming, escaping in a faraway land, being touched emotionally, creating new ideas, Cinquieme Sens shares its "savoir faire" to perfume lovers.
Since 1976, Cinquieme Sens (Fifth Sense in French) creates perfumes and shares its passion for the culture of perfumes. Targeting mainly perfumery's professionals who wish to structure their knowledge, Cinquieme Sens wishes to touch and inspire perfume enthusiasts.Olfaction has always fascinated both European and American people.
In 2004, the Nobel Price for medicine was granted to Linda Buck and Richard Axel for their study about olfactory sensors. This is just one indicator of the great role played by Olfaction in our society.
Olfactive training is no longer a specialists’ topic. It is no longer necessary to hold a highly technical position
(i.e. perfumer or evaluator) to benefit from such training.
Created in Paris in 1976, Cinquieme Sens (Fifth Sense in French) offers olfactory training at three levels: introduction, cultural, and technical. Thanks to its very own methodology built upon both theoretical and practical principles, Cinquieme Sens allows beauty professionals to acquire a deep knowledge of perfumery and a strong command of olfaction vocabulary.
Local culture and childhood memories vary from one country to another. Therefore, the Cinquieme Sens Handbook has been not only translated but also completely adapted to the US culture, identity and history.
These trainings are designed for professionals (Marketing, Sales, Trainers) as well as amateurs willing to gain more knowledge or structure it. Cinquieme Sens New York opens the doors to the magic world of Perfumes to anyone who likes to feel, choose, offer, wear, create and be moved by fragrances.
Isabelle Ferrand, CEO of Cinquieme Sens, has chosen Cohesium to implement and develop its US business. Twenty years of experience with many European leading consumer goods companies gives Cohesium a solid background in commerce, product development, distribution, and business organization in and between the US and European Markets. Laetitia Longuefosse, US Director, will execute Cinquieme Sens business development.
When: 1st Wednesday of the month from 2pm to 5pm
3rd Saturday of the month from 9am to 12pm.
Dates:
Wednesday Dec 10th 2-5pm
Saturday Dec 13th 9.30am – 12.30
Price: $480.
Promotion 2008: $380 +
a 10% additional discount for the members of
Sniffapalooza.
Gift Certificates available.
Dates for 2009 to be announced.
For more info, please contact Laetitia at
Laetitia@cinquiemesens.com
212-686 4123
INTRODUCTION TO PERFUMERY
TECHNIQUES AND
THE LANGUAGE OF SCENTS
Complete immersion in the perfumery universe, from the origin of raw materials to perfume classification
Profiles
- Perfume enthusiasts who would like to work in the perfume world
- Students who would like to start a marketing or sales career in the fragrance industry
- Professionals who are joining the
perfume industry or would like to have an objective view of the perfume world
Objectives
- Acquire, perfect or structure theoretical and olfactory knowledge
- Develop a strategic knowledge of the perfume world various stages
- Master vocabulary to describe a perfume
- Learn how to identify main notes in a perfume
Acquired knowledge
- Learn about different actors in the sector and steps required for perfume creation
- Acquire a precise vocabulary for describing scents
- Learn about the main raw materials used in perfume making
- Acquire the ability to classify a perfume in an olfactory family
- Learn about leading brands on the market
Program
Stages of development of a perfume:
- Raw material vendors and the Perfumer
- Brands (from marketing to packaging)
- Suppliers and legal matters
Understanding the sense of smell :
- Physiological diagram
- Olfaction and emotions
- Principles and techniques for
memorizing odours
Composition
- Different types of raw materials
(natural, synthetic, "specialties"
materials)
- Detailed classification of raw materials
- Extraction procedures
- Notions of top – middle – base notes
- From perfume to eau de toilette:
differences in formula and
concentration
Language for describing a perfume
(Citrus, Floral, Fruity …)
- Olfactory study
- Practical work: formulate an accord
- Perfume classification
- Olfactory study of leading perfumes
